Purpose
Saudi airline main objective is to get as many people to use their online booking service as possible. The website allows customers to view the airline service and facilities. Passengers can use the web to plan their holiday and make a flight reservation, together with other services, like hotel and private transport booking online. Ticket prices, flight schedules and many things linked to Saudi airline’s business and airlines history can be found in the web site.
Intended user
The site is used by people who travel by air, especially business people. Some users may not have the airline language knowledge so they do not know the air line they dialling with from first look at the web site.
The weak point
Organisation
The links to sub pages from the home page are distributed all over the page, some at the top of the page in a horizontal tool bar with 5 elements. Also in the right hand corner, a cargo service links distributed. That’s not all; in the left corner of the page is a booking location link. In this case, the user needs to look around the page to find information and their links. The user may not have time, or some may not be computer literate and might find it hard to browse the page.
Fonts
The font used in the page is small so the user might not feel comfortable while reading. Some words are missing letters due to bad design, for example, the word ‘flight’ in the golden box near the word ‘hotel’. The missing letters are ‘ght’, which is a link to the menu below.
Languages
The level of the language is based on airline staff knowledge, not a normal internet-user. For example, they use the symbol of the airline SV, which no one will know without airline knowledge.
Some of the link will only work from the main home page of the website.
The Availability & Fare table needs more description like the flight time column. Departure and arrival time are in one column. Also, the number in the price column should be followed by the currency symbol, for example, SR for the Saudi currency, or £ for the British pound, and so on.
The strength of the website
Page browser
The browser of the pages is very fast with no delay even when the page is running a search for a flight schedule.
Also, booking a hotel reservation is very fast.
More information can be found at the website.
Testing the website
Task 1
Booking
Booking transportation from the city to a station by car with a driver can speak English.
The result was “Sorry, we have no prices for private services in this date range matching your criteria”.
Task 2
I like the fact that the links are very easy to use and have a very fast response. Another positive point is that it is divided it regions like Americas, Europe and so on. From that link, all the prices can be seen in a very simple table.
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*Hassan Akram Hashem